Wireless Wednesday–”Ugly Data For Apple Shows How Desperately It Needs iPhone 6 To Be A Hit”

Happy Wednesday!
This week for our wireless Wednesday, we’re looking at an article from Business Insider about Apple and the new iPhone. Keep reading!–


Apple may be the most successful, envied tech company on the planet. But its dominance is far from obvious according to new data from IDC, which tracks worldwide smartphone shipments.

Apple’s market share for the iPhone slipped year on year to just 11.7% of the entire market, while Android’s market share increased to 84.7%.

Similarly, while Apple sold 35.2 million phones last quarter, an increase of 4 million; Android phones reached 255.3 million new buyers, an increase of 64 million new phones, IDC reports.

In other words, there are seven Android phones sold for every one iPhone.

The news that Android vastly eclipses iPhone in the market will feel surprising to people in the U.S. and certain Western Europe countries. Apple has has healthy market share in a few rich countries. On a global basis, however, Apple occupies only a niche part of the market among high-end buyers.

Here is what that looks like in chart form:

share apple androidIDC / BI

And in terms of actual sales:

units apple android idcIDC / BI

There is one huge caveat: Apple charges much more for its phones than Android makers do, and takes a huge chunk of the world’s smartphone profits by doing so. Apple doesn’t actually want buyers who seek the cheapest, least-profitable phones. And its customers tend to not want Android products.

In the Apple worldview, iPhone is its own universe and the scale of Android is irrelevant. Declining market share is merely cosmetic as long as the profits keep flowing.

But Apple ought to be concerned that it is being relegated to just one out of every 10 phone buyers. App developers and e-commerce businesses tend to want to reach everyone they can, not just the richest 11.7%.

Luckily, Apple is about to launch iPhone 6 in September which ought to reverse its declining market share. That phone will have a larger screen, either 4.7 inches or 5.5 inches.

It’s mere size is crucial if Apple is to beat back the Android threat. As we’ve noted repeatedly, and as Apple admits internally, demand is strongest for phones that have large screens and cost under $300 — and Apple doesn’t sell either of those things. Those are Android phones, basically.

The research company Jana just published some new data on international demand for large-screen smartphones.In fast-developing countries — where all the new demand is — people mostly want screen above 5 inches in size. Bigger than any iPhone currently on the market, in other words.

There is a persistent level of demand for small phones. (You probably know someone who likes the fact they can use them with one hand and they fit in your pocket easily.) But it is not as significant as the demand for “phablets” with big screens that make videos and photos a pleasure.

In South Africa, a third of the market wants the biggest phone available.

This is why the iPhone 6 is so crucial for Apple. Finally, it will give the company a device that competes head to head with the Android phones that have dominated the market space wear growth is hottest.

The price of iPhone 6 is thus crucial. Apple will likely keep it in the $700 range. That will turn off many shoppers who are already deciding that Android is better value for money. In China, for instance, the No.1 phone brand is now Xiaomi, which makes beautiful Android phones for half the price of an iPhone.

What do you think of this? Do you agree or disagree? Let us know in the comments section below!

Tech Tip Tuesday

Happy Tuesday! This week for our tech tip we are answering your questions about our products! Keep reading to see if your question is included below–

Q:  I am a land surveyor. I want to know the range that I can expect to get cellular coverage from my vehicle to my cell phone. I know some areas do have some spots of coverage, but if I park my vehicle there, what’s the distance I can go from my vehicle and still get a connection? 100 meters? 500 meters? 2000 meters? I am using the Mobile 3G (460102).

Do you sell an amplifier with more watts of output that would have a greater range?

A:  The Mobile 3G (460102) is designed to boost the cell signal inside of the vehicle, and will not transmit that signal outside. The typical coverage range from the inside antenna is about 3 feet. Although the cell phone would need to be within 3 feet of the inside antenna to get the boost, you could use a Bluetooth headset and be able to maintain a phone call outside of the vehicle. The range would then just depend on the capabilities of the Bluetooth device.

The Mobile 3G (460102) is the strongest mobile booster that the FCC allows, as well as the strongest one available on the market.

If you have any additional questions, feel free to give us a call at 866-294-1660 or email us at tech@wilsonelectronics.com.


Q:  Why does an antenna alone not increase my cell phone signal?

A:  The antenna alone will not be of any benefit unless it is used in a signal booster system or if it is able to be connected directly to your cellular device. In order to connect directly to the cellular device, you must have a device (phone or cell modem) that has an external antenna port or connector. This antenna is typically used as the outside antenna of a signal booster system. If you have any additional questions, feel free to give us a call at 866-294-1660 or email us at tech@wilsonelectronics.com.


Q:  What distance will the Wide Band Directional Antenna (30441/304475) pick up? We are 8 miles from the nearest tower. How far will this antenna reach?

A:  In order for an antenna and a signal booster to provide an effective increase in cell signal, the antenna will need to be placed in a location where there is at least some signal (even if very weak). If the closest place that your phone is able to detect any kind of signal is 8 miles away, then an antenna and signal booster system may not work for you. You can call our support line at 866-294-1660 or email us at tech@wilsonelectronics.com and we will be happy to try and better evaluate your application to see if a Wilson product will be a viable solution.

Got a question for us? Just leave us a comment below!

#tbt winner

Happy Monday!

We know that Monday can be a bit of a downer, so to make things a bit more exciting, we are announcing the winner of our July 31st giveaway!

Did you know what kind of phone this was? Robbie Clevenger did, and he is our winner! Congrats Robbie!

If you didn’t win this week, don’t be sad. Keep entering as we have many more giveaways going on! Don’t believe me? Visit here!

End Nomophobia–Win $150!

Want to win a $150 gift card?! (Yes, who doesn’t?)…keep reading–
To enter, just take our quiz, and tell us what character you got! Pretty easy!
You can also check out all the other cool stuff on the endnomophobia website, like this. Don’t forget to share this link with your friends so they can enter to win too. Unless of course, you want all the winnings for yourself. :)

How Verizon, AT&T, Sprint, T-Mobile and TracFone stacked up in Q2

Happy Wireless Wednesday! This week we’re looking at the Q2 report from @FierceWireless about how Verizon, AT&T, Sprint, T-Mobile and TracFone stacked up against each other. Keep reading!

Jackdaw Research analyst Jan Dawson has assembled 13 slides that provide an in-depth look at how Verizon Wireless (NYSE: VZ), AT&T Mobility (NYSE: T), Sprint (NYSE: S) and T-Mobile US (NYSE:TMUS) performed in the second quarter. Dawson also covers América Móvil’s U.S. MVNO, TracFone Wireless, which is by far the nation’s largest MVNO. TracFone’s service piggybacks over the networks of Verizon, AT&T and other top carriers.

Dawson’s research covers relatively standard metrics including revenue growth and net adds, but also includes deep dives into prepaid vs. postpaid performance, subscriber acquisitions vs. losses, and net additions by device type.

Thanks to a new partnership between Dawson and FierceWireless, we’re publishing these slides exclusively for a week. These 13 slides are part of a larger report Dawson has assembled on the second quarter, which he publishd here. (Check out his first quarter report here.)

Check out Dawson’s second quarter slides and commentary below, and let us know what you think in the comments!Jan Dawson’s commentary: Over the last several years, we’ve moved into a period of slower revenue growth as the US market reaches saturation, and all four major network operators have seen their growth slip below 10% year on year. However, MVNO Tracfone has managed to grow more quickly, and saw a nice bump in year on year growth in the quarter. At the same time, there’s significant variation between the four major network operators too, with Sprint struggling to achieve consistent positive growth, and T-Mobile dramatically increasing its growth rate over the last several quarters. AT&T and Verizon have been roughly neck and neck, although AT&T’s aggressive move to get customers onto Mobile Share plans and Next has dented revenues this past quarter and will likely do so for several more quarters to come, because it’s giving subscribers who were previously on subsidy plans a break on their service revenues even before they’ve started paying for their own phones. Some 17 million subscribers are in this “pre-Next” category, compared to just 7 million who are already on Next plans, and over the coming quarters AT&T expects 90% of these subscribers to move to Next billing for their upgrades, which will start growing revenues again. Verizon, meanwhile, is the most consistent performer, with revenue growth at 5-8% every quarter. The major drivers of revenue growth continue to be the addition of data plans to existing lines, growth in the size of the data bucket attached to those plans, and the addition of additional devices such as tablets to those lines.Jan Dawson’s commentary: This chart is the best possible argument for the merger of T-Mobile and Sprint, whose margins languish well below those of AT&T and Verizon, in large part due to their smaller scale. High fixed costs apply in the wireless market when you’re a network operator, and these are spread over far fewer subscribers at both Sprint and T-Mobile than they are at Verizon or AT&T. Verizon has also shifted a greater proportion of its operating costs to its wireline business than AT&T, boosting its wireless margins but depressing its wireline margins. Sprint has seen a significant improvement in its margins in the last two quarters, but T-Mobile’s margins are worsening as the cost of its subscriber acquisitions takes its toll. Since many of T-Mobile’s Uncarrier initiatives involve discounting and other financial incentives, its margins have naturally been depressed.  Jan Dawson’s commentary: This comparison shows the subscriber bases of the major US wireless operators, with one significant caveat: Verizon has long since stopped reporting its wholesale and connected devices subscribers, and as such we’re only getting a partial picture of Verizon’s base. But what’s clear here is that each provider has a different focus. Verizon is the largest postpaid carrier by some margin, Tracfone is the largest prepaid operator, AT&T has the most connected devices (M2M) subscribers and the most wholesale subscribers, and Sprint and T-Mobile have a similar mix of all four subscriber types. The relative scale of the two largest carriers compared with the two smaller network operators is also highlighted by this chart: both AT&T and Verizon have around double the subscribers of Sprint and T-Mobile today, especially if Verizon’s wholesale and connected devices subs are factored in. That’s an insurmountable obstacle to both effective competition and higher margins for both of the smaller carriers.

What carrier do you have, and what do you think of this information? Let us know in the comments section below!

If you want to see the rest of the slides alluded to in the article, just click here.

Technical Tuesday

Happy Tuesday!
For today’s Tech Tip we’re answering the following questions–

  • Does Wilson Electronics have boosters that comply with new FCC regulations?
  • Do I have to register my booster with my cell provider? If so, what is the process of doing this?

These are some great questions, and we’re going to get down to the answers right here on this post.

Let’s start with the first question – do we have boosters which comply with the new FCC regulations and guidelines? The answer is yes – all Wilson boosters shipping since the April 30, 2014 deadline have gone through the new FCC certification process and are approved for sale and purchase. For example, our AG Pro Quint (461104), DB Pro 4G (460103), DT 4G (460101), and Mobile 4G (460108) all meet the new certification requirements. If you have questions pertaining to which booster would work best in your application, you can discuss your situation with our Customer Support team at 866-294-9234 (or leave us a comment here!)

Do you have to register your booster? Per FCC guidelines, signal boosters may only be operated with the permission of wireless providers. Most wireless providers, including AT&T, Sprint, T–Mobile, Verizon, and many others, have agreed to allow the operation of consumer signal boosters that meet the FCC’s new rules as long as the end user registers their booster with their service provider. To read more on this, you can visit the FCC website on Consumer Boosters here: http://wireless.fcc.gov/signal-boosters/consumer-boosters/index.html.

Now – how do we register our booster with our cell phone provider? We have provided a link for customers to find their provider and register their booster either online or over the phone/email. That link is found at http://www.wilsonelectronics.com/carrier-registration.

If you have any questions regarding our boosters or registration of our boosters, you can always call our Customer Support line (866-294-9234) or our Tech Support line at (866-294-1660) and any of our capable technicians will be happy to assist you.